By Stephanie Jacobs, Minnesota Council on Foundations

In the philanthropic sector, we talk a lot about making change.  “We are change agents.  We strive to make changes in the lives of others to improve our communities.”

As much as we talk about making change, we also talk about how hard it is.  “People are resistant or slow to change.  Change takes so much work!”

According to a new book by Dan and Chip Heath, it’s not necessarily that change is hard.  In fact, some changes are pretty easy to make or even happen without people noticing (for instance, did you think ketchup was still the number one condiment in the U.S.?  Guess again!)  In Switch: How to Change Things When Change Is Hard, the Heath brothers explore why some changes are easier to make than others.  The stories, tools, and advice they provide can be useful in your personal life, in your organization, or when you are trying to make changes in a community.

...(Read more and comment at the MCF Philanthropy Potluck Blog.)