Engaging Next Generation Donors
Next Generation donors - young givers between 18 and 40 years of age - are an important audience for philanthropy. They have a high level of passion and energy, along with the potential to develop an ethic of giving that will last their entire life.
The Next Generation of donors - young givers between 18 and 40 years of age - generally fall into three categories:
- inheritors;
- those with earned wealth; and
- young people who might not be considered wealthy, yet give a large proportion of their time, talent and dollars to their communities.
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