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New Giving Trends
Have you ever wondered who is involved in philanthropy and how they give their money to causes they care about? You may be surprised to learn that you don’t have to consider yourself wealthy—or start a foundation—to get involved with charitable giving. Many people are using new ways of giving to get billions of dollars directly where they are needed. Women, people of color, and younger donors are getting more involved in philanthropy than ever before.
Find out who's giving today, what causes they support, and how they're getting dollars to the nonprofits that need them.
In This Area
- Ways People Give
Learn about different forms of charitable giving, including giving circles, online giving, and racial, ethnic and tribal funds. - Who is Giving
Find out more about who the givers of today are, including women, younger donors, and donors from diverse communities.
Materials
- Donors of the Future: Scanning Project Report (PDF)
This report explains philanthropy’s donors of the future, how will they be different from the donors of today, how will they best be identified, reached and engaged in action and the implications for initiatives to encourage new giving. - The New Landscape of Philanthropic Giving (Pt. I--Giving Continues to Grow)
Explores the ways in which the landscape of philanthropy is changing, including a discussion of women, racial and ethnic giving, online giving, rural giving and more. Originally published in 2005. - Twelve Trends of New Philanthropy (PDF)
This chart defines the top twelve trends influencing giving and outlines what these changes mean for foundations, regional associations and others.
Links
- Racial, Ethnic & Tribal Philanthropy Knowledge Center
Explore information, stories, profiles and how-to resources about racial, ethnic and tribal philanthropy. - Giving Circles Knowledge Center
Find information about the trend of giving circles and resources, sample documents, and inspiration for starting and maintaining a giving circle of your own. - Rural Philanthropy Knowledge Center
The Rural Philanthropy Knowledge Center contains practical information on how to start and manage a rural fund, and other useful resources on how to grow philanthropy in rural areas.
