Who is Giving

People involved in charitable giving today differ from those of the past. White men who earned their fortunes during the late 19th century founded most of the major foundations that exist today. Their enduring wealth still helps alleviate poverty, enhance education and promote the arts.

Joining those time-honored grantmakers are today's newest givers. They have their own traditions and their own ideas about helping the world. Unlike the donors of the past involved in organized philanthropy, they are not just white; among today's major donors are now African American, Native American and Hispanic peoples. Women joined a field once dominated by men. And younger donors are taking the reins from a retiring generation of grantmakers.

Find out more about who the givers of today are and how you can get involved with them.

 

In This Area

  • Faith-Based Donors
    According to Independent Sector, households that give to both religious and secular causes give more money and volunteer more than those that give to only one type of organization.
  • Generations X and Y
    Within the next decade, members of generation X and Y will become primary income-earning donors and an important audience for philanthropy.
  • Diaspora Donors
    Diaspora giving is surging worldwide - often outside of the formal philanthropic structure.
  • Racial, Ethnic and Tribal Donors
    Racial, ethnic and tribal donors are increasingly looking for a way to express their charitable giving in ways that are sensitive to their cultural norms and traditions.
  • Rural Communities
    Across America, rural communities face big challenges as economies change, populations shift, and government resources and subsidies dramatically decline.
  • Women
    The role of “volunteer” and “giver” is a traditional one for women, yet few people have thought of women as philanthropists.
 
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