Engaging Next Generation Donors
Next Generation donors - young givers between 18 and 40 years of age - are an important audience for philanthropy. They have a high level of passion and energy, along with the potential to develop an ethic of giving that will last their entire life.The Next Generation of donors - young givers between 18 and 40 years of age - generally fall into three categories:
- inheritors;
- those with earned wealth; and
- young people who might not be considered wealthy, yet give a large proportion of their time, talent and dollars to their communities.
Materials
- Next Generation Member Characteristics
When crafting a program for next generation givers, it is helpful to keep in mind the audience's life stage. - Types of Next Generation Givers
Each group of young givers differs in the way that they think about their money and philanthropy, as well as the relationships and structures through which they give.
Links
- Emerging Practitioners in Philanthropy (EPIP)
EPIP is a national network of young professionals involved in the work of organized philanthropy organized to advance social justice philanthropy. - The Family Firm Institute
A global, U.S.-based (Boston) professional organization dedicated to helping family firms by increasing the interdisciplinary skills and knowledge of family business advisors, educators, researchers and consultants. - Inheritance Project
This non-profit consulting firm works with heirs to enhance their understanding of the unique challenges and opportunities that come with inherited wealth. - Jewish Funders Network
Jewish Funders Network has an active Younger Funders Working Group that offers a safe, supportive and helpful community to explore common issues. - National Center for Family Philanthropy (NCFP)
The NCFP was established by a group of family philanthropists to focus on the importance of families engaged in philanthropy and their effective giving.
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