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Engage Donors
Donor education provides information, knowledge, hands-on experience and guidance that help donors to achieve their giving goals and potential. While some of this education is the same no matter who you are, in many ways racial, ethnic and tribal communities are unique. While giving motives, resources and practices primarily reflect an impulse to be generous, this impulse is often shaped by race and culture.This section presents some ideas and lessons on how donor education is successfully structured for racially and ethnically diverse groups.
In This Area
- Racial, Ethnic, Tribal Philanthropy: Donor Motivations
Looks at what motivates donors to give and how the giving impulse may be different in racial, ethnic or tribal communities. - Racial, Ethnic, Tribal Philanthropy: Giving Options
Helps you determine what to give and how much, and how to structure your giving to be personally fulfilling and respond to community needs. - Racial, Ethnic, Tribal Philanthropy: Best Practices
Helpful hints from fund leaders on what to try and what to avoid when building your donor education strategy. - Racial, Ethnic, Tribal Philanthropy: Program Design
Ideas to help design a donor engagement program. - Racial, Ethnic, Tribal Philanthropy: Connect to Donors
Read about programs across the country working to engage donors in racial, ethnic and tribal communities.
Materials
- Examples of Donor Education and Engagement Projects
Learn about how select racial, ethnic and tribal funds and foundations are working with their donors to increase awareness and impact. - Young Professionals Learn About Philanthropy as an Investment (PDF)
Sponsors for Educational Opportunity (SEO) connects young leaders to the field of philanthropy. - Building African American Philanthropy in the South (PDF)
Through Ujamaa, an initiative to increase African American philanthropy, Monica Simpson learned the power of strategic fundraising and philanthropy. - Bright Light in the Lone Star State (PDF)
Tiffany Singleton, a participant in and current board member of SIRV, raised money to rebuild destroyed sections of Dillard University after Hurricane Katrina. - A Campaign for Community Service and Ethnic Understanding in Dearborn, Michigan (PDF)
Through ACCESS, Maja Friej led a successful $20 million national campaign to create the first Arab American National Museum in the US.
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Links
- Cultures of Giving
A program of the W.K. Kellogg Foundation, Cultures of Giving is part of the Unleashing New Resources Initiative. Focusing on leadership, the site provides toolkits for communication, evaluation and policy, among other resources. - Redefining Black Philanthropy
This video from Philanthromedia interviews leaders at a convening by the National Center for Black Philanthropy, centering on themes of "time, talent and treasure."