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Communications Peer Community

Each philanthropy-serving organization (PSO), depending on its size, scope of its membership, and needs of its constituents, has something unique to offer to the field of philanthropy. The ability to share this information and these experiences with colleagues is one of the Forum's top priorities. Resources for PSOs in this area are easily accessible on this page including resources around social media, working with the media, and marketing and branding. If you have resources to share, please share them online or by emailing Courtney Moore.

Communications Peer Community

The Communications Peer Community is for those with a communications role at a PSO. Topics for discussion may include newsletter, social media strategy, website and other content curation, writing op-eds, etc.

  • Communications Listserv 
  • Three round-robin calls per year
  • In-person meeting at Forum’s Annual Conference

Interested in joining this Peer Community? Submit your email address on the form at the bottom of the Our Networks page

Working with the Media

More and more regional associaitons are becoming a go-to source on philanthropy in their region for media professionals. Below are sample policies for how regional associaitons work with the media.

Secrets of the Media Savvy

An excellent tipsheet of Do's and Don'ts during the interview process with media developed by Tom Wadsworth of Wadsworth Communications.

MCF Process for Handling Media Calls

This policy details the internal process for handling calls from the media at Minnesota Council on Foundations. 

MCF Media Call Information Notes

A template that organizes crucial and common information for responding to and documenting a media inquiry.

Marketing and Branding

Forum members and staff collaborated with Bob Tobin of the Williams Group to develop a portfolio of marketing and communications tools that can be individually tailored and applied by members to enhance their marketing results and strengthen their marketing capacity. Below are the results of this project, including materials you can use to market your regional association to key audiences such as community foundations, family foundations, and corporate giving programs.

Community Foundations: Local Partners in Promoting Philanthropy

A guide to understanding, recruiting, and retaining community foundation members.

Corporate Foundations and Giving Programs: Philanthropy's Place in Business

A similar guide for corporate foundation members.

Family Foundations: A High-growth Force for Philanthropy

The final guide in the series, aimed at recruiting and retaining family foundation members. 

Google Analytics

Google Analytics is an essential tool to managing your website, spotting trends, and serving your members' interests.

Listserve Discussion Website Traffic Benchmarking

This spreadsheet compiles ongoing Google Analytics bench marking research among regional associations.

Google Analytics Goal Identification Worksheet

This worksheet developed by Minnesota Council on Foundations helps Google Analytics users identify goals for their sites.

Website Optimization Worksheet

Minnesota Council on Foundations developed this worksheet to help Google Analytics users optimize their website to top search engine results, improve user experience, and accomplish organizational goals.