Just as important as recruiting new members is keeping the members you already have. Renewal time provides a great opportunity to reintroduce your regional association to your members by reviewing member benefits and accomplishments of the past year. Many regional associations also send out a thank you letter to all who decide to renew their membership. For those organizations who decide not to renew their membership, an exit survey may prove beneficial to gain a better understanding of why and what improvements you as a regional association can make.
Sample membership renewal applications, forms, and invoices from regional associations of grantmakers.
Membership Development Plan
Sample development plan for membership recruitment and retention at regional associations compiled from examples from across the Network. Items highlighted in yellow were added based on suggestions made during a 2013 conference session.
Membership surveys can help determine your members' perception of your organization, generate programming ideas, and yield a clearer picture of who you are serving. These sample surveys have been developed and implemented across the network.
A collection of exit surveys conducted by regional associations when a member fails to renew their membership.
Member Check-In/Thank You Calls
Many organizations work with their staff and/or membership committee to schedule calls or in-person visits with current members to thank them for their membership, review the benefits of membership, discuss past and current engagement opportunities, get feedback, etc.